You have to do what other firms are not doing. If they have all this money that they are willing to invest in traditional advertising, you should look to invest your marketing budget elsewhere. The solution is Search Engine Optimization (SEO).
SEO results in a better ROI over time versus any other form of marketing you may decide to invest in. There are over 5.6 billion google searches that happen every single day. Anyone who has any question always goes to Google for answers. If you are not utilizing the power of SEO you could be losing out on a massive amount of potential personal injury leads.
If you are a firm that does not have the marketing budget to be on every billboard, radio ad, television ad, internet ad, or event ad, then SEO is the right investment for you. Your potential clients are going on search engines like Google to research the best personal injury attorneys in their area. If you don’t have an online presence, that’s a red flag. Luckily, personal injury SEO is where we excel!